Healthy Start

Healthy Start Supports pregnant women and young families to eat well and get the vitamins they need for healthy development, helping you give your family the very best start in life.

Healthy Start prepaid card

If you’re pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk. You could receive the following amounts depending on the age of your child(ren):

  • £8.50 per week if you have a baby aged under one year
  • £4.25 per week if you’re pregnant
  • £4.25 for each child aged under 4 years old

You can use this to by from local shops:

  • plain cow’s milk (whole, semi-skimmed or skimmed) – it can be pasteurised, sterilised, long life or UHT
  • plain fresh or frozen fruit and veg (fruit and vegetables with no added ingredients), whole or chopped, packaged or loose
  • infant formula milk that says it can be used from birth and is based on cow’s milk

All pregnant women under 18 are entitled to both free vitamins and a Healthy Start prepaid card. Apply for your Healthy Start card

Free vitamins

You can claim free vitamins if you’re pregnant or trying for a baby, are a mum with a baby under 1 year and/or have children under 4 years. These include:

  • multivitamins formulated especially for pregnancy and motherhood
  • vitamin drops formulated for babies and children

You can use your Healthy Start card to get vitamins for free.

If you’re not eligible for Healthy Start you can:

  • buy the Children’s Vitamin Drops for £2
  • buy Mother’s Vitamin Tablets for £1

You can buy or claim Healthy Start vitamins from our Flying Start centres at certain times:

  • Park Town Centre (LU1 3DU)
    • Mondays to Thursdays: 9am to 3pm
    • Fridays 9am to 12pm
  • centre in Foxcubs Nursery (LU1 1TZ)
  • centre in Pastures Way Nursery (LU4 0PE)

You can also purchase Healthy Start vitamins from Active Luton centres at certain times:

  • Hightown Community Sports and Arts Centre (LU2 0JD, 01582 419548)
    • Mondays and Wednesdays: 11am to 4pm
  • Lea Manor Recreation Centre (LU3 3TL, 01582 599888)
    • Monday to Friday: 11am to 4pm
    • Saturdays 10am to 1pm
  • Lewsey Sport Park(LU4 0PF, 01582 604244)
    • Monday to Friday: 11am to 4pm
    • Saturdays 10am to 1pm

Other related content to help you

Helping families and children

Support for young people and parents

Maternity or Paternity benefits and grants